What is a PURL

What is a PURL?

A Personalized micro-website that is created to help deliver a more targeted/personalized message, collect additional information, measure the results and increase your ROI on each direct mail or email campaign.

How do PURLs work?

 

Create your message

  • Create a unique experience for all contacts
  • Customize the message for each person 
  • Modify content based on demographics or preferences
  • Each contact will have their own unique web page

PURL Example: http://purldemo.net/JoeTester

 

 

Deliver your message

  • Generate qualified leads with our integrated list acquisition program
  • Upload your own list
  • Use our integrated direct mail solution
  • Send your message via email SMS text

 

 

 Measure your results

  • Quickly see who was interested enough to visit their PURL
  • Get immediate notification when a user hits their site so you can reach out while they are interested
  • Discover navigation patterns
  • Determine which campaigns worked the best!
   

 


 
First Name:
Last Name
Email:
Phone: